Rula is a professional Communication Specialist and Emotional Intelligence (EI) and Awareness Enthusiast.
Her Civil Engineering background taught her how to critically evaluate things and design dimensions differently, and her work as an environmentalist allowed her to seek the human developmental needs before thinking about the built Environment.
This lead her to find passion in training and inspiring people. Being the book worm she is, books introduced her to the enticing literature on emotional Intelligence, which she perceives as the missing puzzle-piece in our efforts here in the region for raising public awareness, rebuilding culture and of course sustainable self & cultural development.
Becoming a mom was another addition to her career, or at least this is how she sees it, it taught her the meaning of emotions on a micro-level, and filled her with interest to learn more about Neuro- science and intelligence.
Her research guided her to travel to America in 2005 , to meet a number of International EQ – Gurus and practitioners, and get inspired by their wisdom and learn from them how to value the power of emotions, to understand truly the intelligence behind this power, and use it to make our lives worthwhile, and positively influence people around us.
She was very lucky to personally meet with and learn from Professor Annabel L. Jensen, the founding President of 6Seconds International, the first certification body for Emotional Intelligence at the time. she became the first EQ-certified professional in the Arab region in 2005, and since then, she has been promoting what she is experiencing in her learning path.
She was very lucky to personally meet Stephen-Covey, the best selling-author of The 7 Habits of highly effective People, she got an inclusive interview from Covey in 2006 and trained with him on the 8th habit, learning from his knowledge firsthand.
She initiated networking with Ayman Sawwaf, a pioneer in EmotionalIntelligence (EI), co-author of best selling books Executive EQ, and Sacred Commerce.
In 2005 she founded Beity Magazine, the 1st Emotional Intelligence self-help tool in Arabic. she was the Editor-in- Chief till 2011 managing emotional literacy guidelines and quality content designed to make a difference. In 2 years, Beity became the No. 1 Family publication in Jordan, with more than 3 million copies distributed in Jordan.
Providing Content as a writer and a speaker in several Media vehicles in Jordan & the region, she takes quite interest in the development of easy to digest communication messages both in Arabic and English, so that her product meets the highest possible standards in respect to mind and heart. The Training Activities she designs aim at delivering experiential learning chances, and inspire AHA-moments to enhance motivation and develop the self with practices backed by scientific evidence, thus ensure that her audience acquire emotionally-intelligent attitudes for life.
In 2017, She co-founded SELF – (Social Emotional Literacy Fundamentals), a social initiative created by a group of highly motivated Jordanian Ladies dedicated to raise awareness towards a happier more emotionally – intelligent community.
Rula believes emotional intelligence creates a healthier environment to work, learn and share experiences, encourages skills development and overcomes people-related work and social problems. A new perspective, that yet needs to be publicized.